What to Eat
What to Eat, by Marion Nestle, 2006, is described on the back cover as “the one book that tells you everything you need to know about food, with clarity, insight, wit, and wisdom.” It is certainly comprehensive and very readable, but it would be more accurate to indicate that it has everything you need to know about food sold in supermarkets – not about which types of food to eat.
Marion
Nestle was a Professor of Nutrition, Food Studies and Public Health at New York
University. She is well known as a public health advocate and an opponent of processed
(junk) food and the major international food corporations that produce it and control
most of the food sold in supermarkets throughout the world.
Despite
the title, Nestle doesn’t tell the reader what
to eat, but gives enough information about the range of foods available in
supermarkets to help us make up our own minds – or at least to better
understand what we’re buying. When she mentions her own food or buying
preferences, she explains why.
The
information is very focused on the United States, but this is relevant only in
terms of the government or commercial groups she mentions and the statistics
relating to food consumption. The valuable (and interesting) information for me
is about food supply, food chains, and how food is processed.
The
book is organized as if Prof. Nestle is guiding us through a supermarket. She
starts by explaining why supermarkets are laid out as they are. It made me
realize that I had never noticed that all supermarkets I have ever been in
(USA, UK, and Europe) really are organized exactly the same way. She writes:
“It
is no coincidence that one supermarket is laid out much like another:
breathtaking amounts of research have gone into designing these places. There
are precise reasons why milk is at the back of the store and the center aisles
are so long. You are forced to go past thousands of other products on your way
to get what you need.”
Some
of the design “rules” include putting perishables (produce, meat, dairy) at the
periphery – back and side walls. The aisle nearest the entrance has the items
that are considered “impulse buys” or that look or smell enticing (flowers,
freshly baked bread). And high-profit items in the center aisles are placed 60
inches (152 centimeters) above the floor where they can be seen easily (with or
without glasses).
I
started to read this from the beginning, but then started to skip around to the
sections I was most interested in. So this book could be read like a novel or
referred to like a reference book. I didn’t read the sections on Infant Formula
and Baby Food or Prepared Foods because those involve foods I never eat. But
the rest of the book (each chapter focusing on a different section of the
supermarket) had information both fascinating and useful. Although much of this
information has become more available to the average consumer since the book
was written, I still learned a lot.
On a personal note, I met Prof. Nestle many years ago at a presentation she gave at the Diplomatic Academy in Vienna, Austria. She has a very personable style of speaking, and her writing is the same. Although this book is the result of extensive research, it reads like she is talking to the reader in a friendly, conversational manner.
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